KalCare Rewards (was named Kalbe Family) needs to maintain their loyal user through social media. KalCare is one of their CRM programs through digital. Handling social media account directed specifically to Kalbe customers through membership.
In collaboration with other agencies, Nesvara tasked to handle the digital optimization of Festival Diskon Nasional, a program from 4 Ministries and 6 BUMN (state-owned enterprise). Digital optimization involving influencer marketing, digital advertising, and guerilla marketing.
Pocky partnered with us and create a digital amplification where We create open messages activity where people can donate through messages to build houses. The more ‘cheerful’ message delver, the more houses Is build. It generated more than 4.000 submissions of encouragement & 16 houses built.
In 2019, we handled the digital optimization of one of the best quality oyster sauce brand in Indonesia. Involving strong communications supported by digital ads and influencer marketing, we managed to increase brand exposure while strengthening the relationship between the brand and customers.