In 2021, during the pandemic, Coway, a Korean water and air purifier brand, expanded into the Indonesian market with the objective of changing drinking water consumption behavior. Nesvara managed the holistic marketing funnel, starting with a captivating Brand Ambassador to capture attention, followed by digital engagement and user-generated content. A hybrid press conference further amplified the brand's reach, leading to performance marketing through advertisements and the website. This comprehensive approach resulted in over 10,000 individuals showing interest in trying Coway products. Additionally, Coway achieved impressive sales figures in its initial year of entering the Indonesian market, successfully establishing its presence and influence.